All European merchants will need to be able to support 3-D Secure 2 by the end of 2020. This puts pressure on merchants to integrate with a 3-D Secure 2 provider quickly.
With 3-D Secure 2, transaction time will decrease by 85%. This is possible because the amount of data exchanged between cardholder, merchant and issuer is 10 times bigger than before.
3-D Secure 1 was clunky and bad for sales due to forgotten passwords and cart abandonment. But the incentive for merchants to use 3-D Secure has always been that the liability for fraud shifted to the issuing bank. Suddenly, it was the big banks instead of the tiny online stores who were responsible when fraudulent transactions occurred.
Another great thing about 3-D Secure 2 is that it can be customised. Online stores simply don’t have to go all in. They can request their acquirer and gateway to have 3-D Secure activated for high-risk transactions or for transactions of specific amounts. Conditional 3-D Secure has been proven to be very useful in increasing the number of retained customers.
Thanks to the additional data gathered, authentication may become unnecessary in many cases. This will mean a 70% decrease in cart abandonment and more sales for merchants.
The improved user experience of 3-D Secure 2 is important because it helps reduce the negative impact 3-D Secure has on conversion. In the challenge flow of 3-D Secure, the cardholder can authenticate a payment by using for example fingerprint or facial recognition.
SCA will apply to customer-initiated online payments. This means that all bank transfers and most card payments will require SCA. On the other hand, ‘Merchant-initiated’ transactions, like subsequent recurring transfers, will not require SCA. 3-D Secure covers all requirements of SCA and will therefore be the go-to authentication method.
3-D Secure is an authentication method put in place to prevent fraud in online card payments.
For instance, version 2.1 introduced frictionless authentication, shorter transaction times and uses 10 times more data than version 1.0. The newest version 2.2 includes support for exemptions for low-value transactions and whitelisting of merchants.
Strong customer authentication (SCA) is a requirement for European merchants by the EU’s second Directive on Payment Services (PSD2) which came into effect September 14th 2019. The requirement ensures that electronic payments are authenticated by multiple factors - like fingerprint scans and passwords.
A majority of online transactions will require Strong Customer Authentication due to PSD2. But some types of low-risk payments are exempted from Strong Customer Authentication in order to reduce friction.
In fact, we already enable 3Ds for merchants by default, and it's mandatory in Europe
Reduce chargeback risk and shorten transaction time
In Europe you have to use 3Ds, but in other countries you don't have to
All credit card brands support 3Ds
Yes, but all fees are already included in the fee per transaction